Web designing is a crucial aspect of making a website successful. Trying to do too many things can kill a user’s experience when the focus deviates from what was intended and instead makes the site overwhelming. It is essential to only do what works best. Design trends are constantly changing and web designers should always keep up with the latest trends since not adapting to new paradigms can make the overall experience terrible and frustrating for the end users.
Following is a list of top website design trends:
1. Mobile Responsive Design
A responsive mobile design isn’t new but it’s become much more important in recent years. Google has announced that it’s going to give preference to mobile friendly websites for SEO. These days most users access websites via mobile devices and it is, therefore, crucial to provide them best user experience (UX). Smartphones have smaller screen size compared to a desktop computer which limits the information seen by users at a single point in time.
2. Tenacious Colors
Dual tones are becoming popular in web designing. By focus more on user needs, dual tones allow designers to use impactful images without distracting the user with an overload of colors and illegible text. The bright platters are increasingly being used in design, that is resulting in a stronger brand effect. Google has its primary color palette of green, red and blue. Having a similar combination of bright colors help designers to create beautiful, attractive and impactful websites.
3. Shadow and Material Design
Flat design has re-emerged as a trend in recent years. 3D is being done with simple objects having a large-colored shadow with varying dimensions and depth of field. Using shadow in this way significantly improve the end user experience and makes it more interactive. Additionally, it adds a life-like quality to edges which otherwise appear plain and bland.
4. Scrolling and Long-Form Page Design
With a focus on Conversion Rate Optimisation, one of the newest trends in design is to grab the user’s attention with “above the fold” design. Basically, this means that users don’t have to scroll below the upper part of a page that appears on their screen just when they open a webpage. That way they need not scroll to rest of the page to know what the page is about. Recent research has shown most users engagement is being done on such pages. However, long scrolling results in better ways for description and simpler collaboration models.
Customers are gradually driving closer to businesses through a compassionate and relatable storytelling. Businesses are now connecting with their customers on a more human level. Storytelling brings meaning and purpose to the message that businesses are trying to communicate. Scrolling content coupled with responsive design allows businesses to communicate their branding in a variety of ways through a single website.
Every year, many new design concepts and trends come out. The above-mentioned trends can benefit designers, both new and experienced. The demand of web design is now more than ever before. A Web Design Company should be able to provide services based on current trends. By learning the latest trending concepts, you’ll know how to design websites depending on the requirements of your clients as well as the design industry.