More and more businesses are going the online way. Selling goods on the Internet through E-commerce stores is a fantastic preposition, as it saves overhead costs of maintaining and running a physical storefront. Yet, it does have some problems associated with it. The biggest problem new businesses face is selecting the platform for creating the website. It is critical to create, manage and maintain an online store that solves the needs of customers. No one likes to visit a website that is slow, confusing, and not easy to use. As with any business, a budget is always an important factor in selecting the Ecommerce platform.
The most popular platforms for e-commerce are Shopify and Magento. Today we’ll help you with selecting the best platform among these two, as per your business needs.
The basic difference between these two is that Shopify is a paid product, whereas Magento is a free and open source. Shopify comes with a range of features by default, and you don’t need a technical person to get your store up and running. Magento comes with limited services by default, as it is an open source one needs a full-time developer to create and maintain the website. You can say that Shopify is like iPhone and Magento is like Android.
Here are some features of both platforms:
Any Ecommerce website is always at risk for protecting sensitive information including credit card details. Both Shopify Plus and Magento Enterprise Solution are payment card industry compliant, ensuring they are not responsible for any unauthorized transactions. Shopify can be considered more secure as it hosts the site on its own server, whereas Magento leaves all such security concerns to you.
2. Inventory Management
Shopify costs more to get your store started and you need to have a certain number of items on the site. It offers a fully controlled system where you don’t have to worry about the speed and loading times. Magento allows you to have unlimited products as the hosting will depend on the server purchased by you.
3. Calculate Shipping Expense
Both platforms offer this basic feature and in a good measure, to calculate the shipping charges of physical goods.
4. Ease of Marketing
Digital Marketing is need of the hour. Shopify makes it easy to market your products with a friendly admin panel giving access to various key functions.
Magento’s backend is slightly complex as it requires developers to add different landing pages and extensions.
5. Support for Payment Gateways
Shopify has an edge here as it supports more than 70 payment gateways to accept credit cards all over the world. Magento supports very less number of payment gateways and to increase that you’ll have to go for third party add-ons.
6. Easy to Use
Of course, Shopify is easier to use as compared to Magento. Shopify is easy to install and you don’t need any developers for that.
Both Shopify and Magento allow a great degree of customization. With an advanced interface to change the HTML/CSS coding, they provide great control for creating a specific design as needed. Customizing Shopify is much easier for those who aren’t comfortable with technical nitty-gritties, whereas Magento allows users to customize pretty much everything on offer.
8. Themes and templates
Both the platforms give you a good collection of themes and templates to visually enhance your e-commerce store and thus increase sales. Shopify has over 100 free and premium themes, whereas Magento has thousands of themes to choose from.
9. Multilingual Platform
Magento is a multilingual platform, many language packs are freely available for it. In a case of Shopify, there is a lack of multilingual storefronts by default and you’ll have to buy apps to enable the same on your site, which can be expensive.
10. Plugins and Applications
Here also Magento has the edge as it offers more than 5000 apps and plugins to enhance your website, whereas Shopify has only a few hundred apps and plugins. It helps that Magento is open source, which makes it easy for developers to create their own plugins and apps.
Both Shopify and Magento are equally good, and you should select one of them as per the utilities you are looking for. If you want a platform which is easy to use and you don’t want any web hosting hassles then prefer Shopify. If you want more features and customization in greater detail, then prefer Magento. Magento requires more time for installation and you’ll need full-time developers to manage it, but the results pay off when you’re looking to achieve serious business goals.