For business profitability and brand recognition, It’s important to have a good speed for your WordPress website.
1) Search Engines (like Google, Bing, DuckDuckGo etc.) give higher rank to websites with faster loading times than websites with slow loading times. To improve rankings in search engines, you must improve the speed on priority.
2) Studies have shown that website loading speed more than 2 seconds usually result in about 47% of visitors navigating away from the website. In order to retain almost half of those customers, you must ensure a good website speed.
3) Online buyers are mostly impatient, they like web pages to be opened within a second. So, if you are running an e-commerce store website on WordPress, then you must have a good website speed in order to ensure profitability for your business.
How to Test Loading Speed of your site?
Website’s home page is a standard way to test the loading time. In order to test your website speed, you can use one of the following tools:
- Google PageSpeed Insight
Here’s how you can speed up your website.
1. Choose better hosting provider
Choosing the best hosting company can improve the performance of your WordPress website, and also give benefit in SEO. The performance of your website depends on your hosting. Choosing an uncertified hosting provider can often ruin a website for its speed. Always prefer a hosting company that has many years of experience and has good website performance for its existing clients.
2. Choose lightweight WordPress theme
WordPress has thousands of themes, some of them are free and some of them are paid. Many website owners use free themes, without analyzing its speed, and later the site develops issues. For the best performance of your website, it is important that you choose a solid WordPress theme for your site. The theme will not only enhance the looks in front of your visitors, it’ll also enhance reputation, with the way it feels. Make sure you choose something that’s lightweight and not bloated with redundant features.
3. Reduce size of images
Resizing and compressing all images can significantly reduce a page’s load time. But you don’t need to manually do this for all the images one-by-one. Instead, use WP Smush plugin to reduce the image size without sacrificing its quality.
- Better WordPress Minify
- WP Super Minify
5. Use Cache Plugin
Make use of cache plugins to enhance the site’s speed. Below are some popular Cache plugins you can use for speeding up your website.
- W3 Total Cache
- WP Super Cache
- Quick Cache
6. Use CDN
CDN is short for Content Delivery Network. It helps in reducing website bandwidth and increases its performance by distributing the stored data. Below are popular CDN services that will help you to speed up your website.
7. Optimize your WordPress database
Keep your database optimized by fixing the table structures and compact/defragment them. Also, remove dummy data and unused pages where feasible. If you’re not a Database expert, then you can do this by using plugins such as WP-Optimize.
8. Update plugins
Not updating the site plugins can make your website inefficient and increase loading times. You can set an option where all the plugins will be automatically updated to the newest version.
9. Keep Your WordPress Site Updated
Regularly updating WordPress can often reduce a website’s loading So, whenever a new version is available, make sure you update it.
10. Enable GZIP Compression
Compressing files on your local computer can save a lot of hard disk space and increase the machine’s speed. Like this, on the Internet, we use GZIP compression. In WordPress, this can be done by using a plugin for GZIP Compression or manually adding below code in your .htaccess file.
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0 no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
The biggest advantage of increasing your website’s speed is that it will deliver a great experience to your visitors, whether they are using a smartphone or a PC. Not only that, it’ll also improve your ranking in search engines. Therefore, giving an all-around benefit to your business.
So, go ahead and speed up your WordPress website. Do share your experiences and other tips we might not have added in our list.